Zalando Shares Rise on $347M Buyback Plan and Levi’s Partnership

Shares of German e‑commerce company Zalando rose after the firm unveiled a new share buyback program and announced a strategic partnership tied to its technology business. The company said it plans to repurchase shares worth up to $347 million, a move aimed at strengthening shareholder returns and supporting its capital allocation strategy.

According to the company, the buyback program will also help cover obligations linked to share‑based compensation plans. Share repurchases are commonly used by listed companies to reduce the number of shares outstanding, which can support earnings per share and signal management’s confidence in the firm’s long‑term outlook.

Zalando also highlighted progress in its business‑to‑business technology segment. Its Scayle software platform expanded into the United States and secured a partnership with denim giant Levi Strauss. The deal will see Levi Strauss leverage Scayle’s digital commerce infrastructure to support its online operations.

The development reflects Zalando’s broader strategy of evolving beyond a traditional online fashion retailer into a technology and infrastructure provider for brands and retailers. Expanding Scayle in the U.S. market is seen as a key step in scaling its global software and e‑commerce services business.