Ulta Beauty Expects Sales Growth to Slow to 6%-7% This Fiscal Year

Ulta Beauty said it expects sales growth to moderate in the current fiscal year as the cosmetics retailer navigates a more cautious consumer environment. The company projects net sales to increase between 6% and 7% this fiscal year, a slower pace compared with the 9.7% growth reported in the previous fiscal year.

The outlook reflects signs that U.S. consumers are becoming more selective with discretionary spending amid ongoing macroeconomic uncertainty. While the beauty category has shown resilience, retailers are increasingly preparing for more moderate demand growth across non‑essential consumer segments.

Despite the softer growth forecast, Ulta Beauty continues to see solid demand for makeup, skincare and haircare products. The company has been focusing on expanding its brand assortment, enhancing in‑store experiences and strengthening its digital commerce capabilities to support long‑term growth.

As the largest specialty beauty retailer in the United States, Ulta Beauty operates a broad omnichannel platform combining physical stores, e‑commerce and salon services. Management said ongoing product innovation, marketing initiatives and customer engagement strategies are expected to help the company maintain market share even as overall sales growth slows.