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Nintendo shares jump 18% as Pokémon Pokopia boosts Switch 2 hopes

Nintendo shares climbed about 18% this week after strong early sales of the Switch 2 exclusive Pokémon Pokopia. The game sold more than 2.2 million copies in its first four days.

CNBC
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March 12, 2026 at 11:58 AM
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2 min read
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Nintendo shares rallied sharply this week after the surprise commercial success of the newly released Pokémon title, Pokémon Pokopia, boosted investor optimism around the company’s Switch 2 console. The game launched globally on March 5, 2026 as an exclusive title for the Switch 2 platform.

According to Nintendo, Pokémon Pokopia sold more than 2.2 million copies worldwide within its first four days of release. Around 1 million of those sales came from Japan alone, underscoring strong domestic demand. The title blends life-simulation and sandbox gameplay elements, positioning it as one of the first major software drivers for the Switch 2 ecosystem.

The strong launch helped lift investor sentiment, with Nintendo’s shares rising roughly 18% over the week and outperforming many components of Japan’s Nikkei index. Market participants see the game as a potential system-selling title that could stimulate additional demand for the flagship console.

Analysts note that concerns had been emerging about the sustainability of Switch 2 hardware momentum following its initial launch period. The early success of Pokémon Pokopia may help counter those worries by reinforcing the importance of Nintendo’s first‑party franchises in driving both software revenue and hardware adoption.

#Nintendo#Pokemon Pokopia#Switch 2#oyun sektörü#Nintendo hisseleri
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Nintendo shares jump 18% as Pokémon Pokopia boosts Switch 2 hopes | Borsaya.com