Ferrari Luce: First fully electric Ferrari unveiled in Rome today

Ferrari has officially unveiled the Luce, the company’s first fully electric production model, at a high-profile event in Rome. The four-door, five-seat vehicle represents a major strategic pivot for the Maranello-based marque as it seeks to marry traditional performance credentials with electric propulsion.

The Luce’s interior was co-designed with Jony Ive’s LoveFrom collective, a detail Ferrari highlighted to underline the car’s luxury and user-experience focus. According to reporting, the company has set an initial European list price of roughly €550,000 and expects deliveries to begin in the fourth quarter of 2026. CEO Benedetto Vigna described the project as the culmination of five years of development.

Reaction on social platforms and in the specialist press was mixed, with debate centring on the Luce’s styling, weight and how well an electric Ferrari can reproduce the marque’s traditional sensory appeal. Early technical briefings and third-party coverage note high power and performance figures intended to preserve Ferrari’s driving credentials, but observers caution that curb weight and price could limit broader customer uptake.

The launch comes at a moment of flux for luxury high-performance EVs: some rivals have scaled back or delayed electric models amid weak demand, yet Ferrari appears to be doubling down on a phased electrification strategy it has publicly outlined for the coming decade. Luce is positioned both as a halo product and as a test of demand for full-electric Ferraris among affluent, tech-oriented buyers.

Market analysts say the immediate implications for Ferrari’s shares (RACE) will depend on order momentum and the company’s upcoming financial guidance. If deposits and early orders validate demand, investors may view Luce as a credible step in Ferrari’s long-term transition; if not, the high price and limited market for ultra-luxury EVs could keep short-term volatility elevated. Watchers will focus on initial order books and customer feedback once deliveries commence in late 2026.